Full throttle — green day

Coca Cola’s Full Throttle wanted to build an authentic, more relevant relationship between the brand, consumers, and their trade customers. Front Row Center developed an integrated program built around multiple Grammy-winning artists, Green Day. The program, executed in conjunction with Coca Cola’s partner agencies, delivered an exciting set of assets and program elements including entitlement of Green Day’s Canadian Summer Tour, a limited edition Full Throttle can featuring the band, in-store promotion and display, as well as a number of “money can’t buy” consumer experiences / promotions including exclusive access to the band’s sound check.