Almost 10,000 music fans, gamers and guitar players (from beginners to real rockstars), got to rock with Ubisoft’s Rocksmith. From NXNE in mid-June, through to the game launch in mid-October, Front Row Center managed and executed a series of music focused tactics that were Real, Relevant and Authentic from start to finish. FRC negotiated integrated sponsorships with rocking festivals and tours such as Sonic Boom and the Gigantour feat. Megadeth. Not only did Rocksmith sponsor Megadeth, we had guitarist Chris Broderick play the game against two lucky fans each show in the Rocksmith Rehearsal Studio (activation zone) AND, fans that were able to beat his score, won the Jackson Guitar right off his back!