xbox @ OSHEAGA

XBOX ONE, through their two partner agencies – including FRC – created an activation program that touched both festival fans and festival bands before and during the festival. The brand engaged with fans from the moment that they received their ticket (RFID Bracelet) packages in the mail. Once on-site fans were able to engage with XBOX ONE through multiple touch points including Social Media RFID “check in towers”, two activation zones and for lucky on-site winners, a trip to the XBOX ONE Gaming Lounge BACKSTAGE in the Artist Village.