Development of camping festival on-site sampling breakfast and charity program. Three years of music and “owning the morning” at Canada’s biggest festivals.
Brand Launch through a series of authentic “Seventies Inspired” tactics. Amplify SR71’s authentic “Spirit of the Seventies” mantra through iconic connections and assets that personify the brand.
19,875 passionate music fans engaging with a dozen partners like ROOTS, Snapple, Air Miles, Molson Canadian and Jackson-Triggs.