Summer Essentials

The Gig

The Aurora “Summer Essentials” XM program complimented an existing retail / digital campaign that revolved around making Aurora cannabis one of the essentials on your Summer activity checklist (Tent? check. Backpack? check. Aurora cannabis? check!). Partnering with several music festivals across Canada, the Aurora Summer Essentials zone became the place to consume cannabis on-site, while enjoying useful festival essentials such as a water station, phone charging stations, a lounge area and free swag that every festival fan could use: water bottles, tote bags, towels, hats and more.

The Goods

Program Ideation

Activation Production

Contract Negotiation

Staffing