Stranger Things Pop-Up

The Gig

In conjunction with M_ss_ng P_eces agency in Los Angeles, Baskin-Robbins and Netflix, FRC helped bring the Strangers Things Season 3 universe to life in the GTA, by creating a Scoops Ahoy! inspired ice cream pop-up parlour in the Baskin-Robbins store in the Woodbine Mall. FRC repurposed existing show creative to create an immersive brand space for the thousands of Stranger Things rabid fan base. The store ran for 10 days and attracted fans from all over the GTA, with massive line ups each day it was open. I mean… does it get much better than working on an ice cream pop up? 

The Goods

Activation Design & Production
Staffing
Project Management