Canada 150

The Gig

How do you throw a 150th birthday party for 20,000 of your closest friends in Niagara Region? Easy…invite some of the best bands in Canada and an amazing group of brand partners.  FRC lead the brand sponsorship while AEG Goldenvoice secured the bands, which included City and Colour, Blue Rodeo, Stars and The Strumbellas. FRC procured and managed a roster of more than a dozen “Made in Canada” partners including Roots, Molson Canadian, Air Miles, SiriusXM, Canada Dry and local Niagara winery, Jackson Triggs.  It was a rockin’ concert and an even better party - 150 years in the making. 

The Goods

Sponsorship Evaluation

Partnership Presentation

Partner Procurement

On-Site Management

Post Event Wrap Report