Ditch The Tricks

The Gig

We’re big fans of music festivals. What we’re not fans of, is the festival washroom situation… so we approached Cottonelle to help solve this (uh-hm) ‘crappy’ festival fan experience. Partnering with Osheaga Music & Arts Festival, Cottonelle took over the washrooms in the Main Stage bowl and gave the fans an incredible washroom experience complete with heavy-duty air-fresheners, framed retro Osheaga photos, a militant cleaning staff, friendly staff and of course, the best TP fans had ever used at a festival. The fan feedback was incredible, with many travelling all the way across the festival grounds to use the Cottonelle washroom!

The Goods

Program Ideation / Strategy

Activation Production

Graphic Design

Contract Negotiation

Staffing