Dial Up The Moment

The Gig

Our good friends at Zeno Group Canada were tasked by SiriusXM with throwing a surprise concert for the Canadian installment of the “Dial Up the Moment” campaign in the US. Experts in PR and Communications, Zeno asked FRC to help develop a buzz-worthy show with a Canadian band and capture content, to share the experience with SiriusXM fans everywhere. Working with Zeno / SiriusXM, FRC helped secure The Glorious Sons and the iconic Masonic Temple for our venue. After announcing the show only days before, FRC managed a team of Brand Ambassadors that distributed tickets to true TGS fans from all over the GTA (some even came from as far as Cleveland!), produced branded swag and managed all band / venue logistics leading up to and on event day. The show was a sell out, the fans were insane and the band was on fire, performing 6 more songs than scheduled - rock n’ roll.

The Goods

Event Production

Contract Negotiation

Artist Curation & Procurement

Staffing

Asset Production